Mexico Third Jersey 2026: Puebla Artisans Behind the World Cup

Last updated: July 10, 2026

Mexico's national jersey is more than just a symbol of pride for the country's soccer fans. Behind the iconic green, red, and white stripes of the Mexican third jersey, there is a story of tradition, culture, and last but not least, women's empowerment.

The faces behind Mexico's jersey are those of indigenous women artisans from Puebla, who showed their skills and creativity in the production of the Mexican World Cup third Jersey.

Following the story of empowerment behind Mexico's jersey, it's worth noting that the 2026 World Cup is hosted by three countries: Mexico, the United States, and Canada. Each national team features its own unique jersey design.

Canada's jersey is red and features its traditional maple leaf, while the US showcases red stripes that echo their flag and national pride.

Today, we will talk about the women artisans from Puebla who designed Mexico's Jersey for the 2026 FIFA World Cup hosted in Mexico, USA & Canada.

Who Are The Indigenous Women From Puebla Behind Mexico's Jersey?

The indigenous women who participated in the design of Mexico's Soccer National third jersey are artisans from Puebla, located in a town called Naupan, which is inside the Sierra Norte of the state.

Adidas and a company named “Someone Somewhere" were the ones who teamed up with 150 artisans from Naupan, Puebla, to elevate Mexico's official jersey with their craft. You can see details of the collaboration on the Someone Somewhere official website.

For the first time in Soccer history, a limited-edition jersey with artisan handcrafted has been released. It is a collaboration that features a t-shirt, shorts, pants, and a jacket.

From the research process to the design stage, Mexico's World Cup kits were co-created with the artisans at 3 embroidery workshops in Naupan.

Petra and Catalina, the Two Women Who Traveled to Germany

Two of the hundreds of artisans of Naupan, Puebla, named Petra and Catalina, traveled to Herzogenaurach, Germany, where the Adidas headquarters is located.

Inside the Adidas HQ in Herzogenaurach, there is an Adidas archive, where there are historic things like soccer balls from previous World Cups. Learn more about the company's history on the Adidas official newsroom.

Petra and Catalina, the two artisan women from Puebla, witnessed how their work was placed in an archival bag that will protect their work for decades.

Women's Empowerment and a Legacy of Textile Tradition

Textile production is an integral part of Puebla's cultural identity. For generations, women in regions like Naupan have been weaving and embroidering fabrics through traditional methods passed down by their mothers and grandmothers.

The production of Mexico's third jersey represents empowerment and shows that artisan indigenous women from Puebla and other states or cities are capable of showing the world their roots and traditions through beautiful, colorful, and attractive designs.

Soccer is not just about men, since great women like Puebla's artisans are behind identity, culture, and, of course, the World Cup spirit.

Mexico's Third Jersey 2026: The Design Made by Indigenous Artisans

Now, we will talk about the details that the indigenous women from Naupan, Puebla crafted for the Mexican third jersey for the 2026 World Cup.

In the details adorned by the Puebla Artisans, there is the Adidas trefoil and the Mexico National team logo; there are also floral details in the signature of Adidas stripes that appear in the shoulder area.

The Adidas trefoil has texture, and each leaf has the color of the Mexican flag; colors like red, yellow, and green were added to the Mexican National team logo.

Mexico's third jersey is mostly in black with dark stripes that form an Indigenous-influenced pattern that forms a letter M and an X, MX is a way of abbreviating Mexico.

Also, each piece made by the indigenous women includes the name of the artisan who created it, with a QR code that takes you to the profile of the artisan on the website of Someone Somewhere.

Mexico's Jersey Artisans' Techniques

The artisan women from Naupan, Puebla, used ancestral textile techniques to design Mexico's jersey. The creation of these limited edition jerseys relies on many indigenous techniques:

• Ancestral embroidery: Naupan Artisans applied traditional hand-embroidery to the jersey's fabric.
• Signature stitching techniques: The jersey's design features ancestral methods such as French knots and zigzag stitches
• Tricolor detailing: The vibrant threads in Mexican national colors are woven into the sleeves and crest.
• Artisan signature: Each Mexican jersey is signed by the artisan who crafted it. When scanning the QR, it's possible to read the story of the woman who made the piece.

Mexico's Third Jersey Collab: A Work of Hours and Months

The artisan women from Naupan, Puebla, invested more than 165,000 hours of hand embroidery and used around a million meters of thread; they worked for 15 months, more than a year.

They spent around 11 hours per jersey, because of all of this hard work, only 2,026 pieces went on sale.

FAQs of Mexico Jersey Made by Puebla Artisans

How many Adidas x Someone Somewhere Mexico jerseys are on sale?

Due to the immense time and labor of each Puebla Artisan for each Mexican third jersey, this release only has 2,026 pieces worldwide.

How much time did each handmade Mexican jersey take?

Each handmade Mexican third jersey took 11 hours to complete, using traditional embroidery techniques.

How much does the black Mexican jersey made by artisans cost?

The Adidas Someone x Somewhere World Cup jersey costs around $200 USD / $3,999 MXN as listed by the retailer at launch.

Where can I find the new Mexican Jersey made by artisans?

You can find the piece on the Someone x Somewhere official website. For official tournament details, visit FIFA.com.

How can I know if a piece is authentic?

You can identify an original Mexican jersey by looking at the internal wash tag with a product code.

This article is not affiliated with or endorsed by Adidas, the Mexican Football Federation, or FIFA. Mexico's third jersey is an official Adidas product in collaboration with Someone Somewhere.

Adidas x Someone Somewhere Collab Is More Than Just a Uniform

Mexico's 2026 World Cup third jersey is more than just a uniform; it is a symbol of Puebla's cultural heritage and a legacy of Puebla's artisan women.

Through this collaboration with Adidas and Someone Somewhere, the indigenous women of Naupan have shown that tradition can come along with innovation to create something unique and meaningful.

Acquiring this jersey goes beyond just getting it; it contributes to the preservation of Mexican indigenous culture and the empowerment of artisan women.